DISTRIBUTION CHANNEL
The evidence-based dashboard is to track how fund distribution channels contribute to the fund’s sales by using transaction fees received by FMC from transactions, referral commission paid to acquire investors or the change of digital traffic that directly tell us the change of potential fund sales.
The data is derived from FMCs who’s open ended fund NAV accounts for 85% of market NAV.
Digital traffic data is derived from FMC who has active online traffic and external Fintech fmarket.vn, finhay
The sessions in this dashboard include:
- DISTRIBUTION CHANNEL COMPARISON
– Tracking how active that each channel contributes to the fund sales, where the fund is coming in or going out from at most.
– The ratio is in percentage change vs last period.
- DISTRIBUTION CHANNEL TREND
– Tracking every single channel trend detail chart.
- DISTRIBUTION TOPIC
– News related to distribution will be scan periodically, and the data contained in the trustworthy article will be used for topic modelling analytics.